Alex was born to a Finnish mother, a Finnish-Colombian father, spent his formative years in South Florida, and grew up speaking Swedish – the most commonly spoken language among his linguistic melting pot of a family. Alex began his marketing career in TV advertising before transitioning to a role spearheading digital strategy for Artnet, the world’s leading online resource for the international art market. Today, Alex is charged with leading all things digital at JewBelong with the mission to grow our community and spread the joy of Judaism through a quantitative, detail-oriented approach to marketing.